TONE and VidOvation To Offer Audio Activated User-Engagement Technology for Live Events

TONE Integrates With VidOvation Broadcast, Production, Streaming and Pro AV Systems to Create an Immersive Consumer Experience

Author: Tom Webster

August 14,2023

TONE® Knows and VidOvation have formed a partnership to integrate TONE's direct-to-device marketing and analytics technology with VidOvation's products and services in broadcasting, production, streaming, and Pro AV sectors. This collaboration enables VidOvation customers to employ TONE's technology for video, audio, and data transmissions, enhancing user engagement during live events.

TONE's unique technology involves personalized Audio Activated QR™, powered by patented TONE Technology™. This allows consumers to connect with their favorite brands through live events. TONE delivers small segments of engineered audio called TONE Tags® via audio-based systems. Paired with a TONE-enabled mobile app, it detects audio QR codes within media such as film, TV, advertising, and digital signage, determining the user's device location and engagement media. This enables the app to deliver personalized content based on the user's location and promotional offerings nearby, making it suitable for live events like trade shows, sports, television, cinema, and retail.

Tom Webster, TONE's CEO, expresses enthusiasm about partnering with VidOvation, emphasizing that this integration expands brand reach at live events and enhances fan loyalty, revenue opportunities, and real-time analytics for advertisers. Jim Jachetta, CTO of VidOvation, envisions the integration's potential in creating enhanced experiences for customers at various events, such as receiving offers on a phone for a favorite player's jersey during a hockey game based on real-time activities and user profiles.

This partnership signifies an advancement in personalized engagement strategies during live events, aiming to strengthen customer-brand relationships and provide valuable insights for advertisers.

Read more about this partnership: TONE-VidOvation Press Release