TONE Announces a Broadcast Partnership with The FM Omni-Channel/95.1 FM Chicago Radio Station

Acclerate customer engagement, broadens reach, and expands listeners

Author: Tom Webster

August 14,2023

The TONE Knows, an innovation leader in personalized audio QR codes with its patented TONE Technology that instantaneously connects consumers to brands, today announced a partnership with The FM Omni-Channel (aka 95.1FM Chicago) to enhance digital engagement through the broadcaster's mobile app. With more than 30K new downloads per month and over one million Average Active Sessions (AAS) exceeding a year, “The Heartbeat of Soul” today gives their valuable audience a digital theater and audio + video interactivity. By enabling the 95.1 FM app with TONE, it offers a revolutionary branded experience.

“TONE, in its simplest form, is similar to an Audio QR Code,” says Tom Webster, founder, President and CEO. “TONE delivers tiny fragments of engineered audio, aka TONE Tags®, through any sound-based delivery system. When combined with a TONE-enabled mobile app, we can passively engage the user with personalized content as well as track their journey. This is significant both from enhancing the consumer experience as well as providing the brand with real-time analytics.”

Historically, the radio industry has always had a challenge to 'prove' its effectiveness through various rating systems, unreliable sample sizes, and trackable vehicles like social media advertising — all to demonstrate successful reach. Now, TONE provides The FM Omni-Channel with a new way to measure broadcast content digitally — songs, promos, ads — to show actual reach. TONE captures all first-party data, delivering ad verification and actual effectiveness scores, all within the station's app. This holistic view empowers the brand to hyper-personalize the content and any subsequent activation or information they glean, then passively deliver it to the consumer. Considering the sizable audience and reach of The FM Omni-Channel, 95.1 advertisers can expect to see a significant lift in brand exposure, usage, and growth.

“The addition of TONE technology to The FM Omni-Channel is monumental,” says Tracey V. Bell, CEO-President of The FM Omni-Channel. “Not only can we deliver personalized content like coupons, website addresses, events and video links, etc., to the audience, but we can also engage a subset within the audience. With TONE and our digital platform, the random characteristics of traditional radio are taken out of the relationship in exchange for quality connections that drive consumption for the advertiser.”

About The FM Omni-Channel/95.1 FM Chicago

The Integrated Brand Marketing Company is the parent company of The FM Omni-Channel (FMOC). Since August 2019, the black, female-owned leader of digital radio, FMOC “The Heartbeat of Soul,” has been serving adults 35+ years of age. To listen to the FMOC, search and download the 95.1 App in Google Play or Apple App Store. Listeners can also enjoy the live stream at www.TheFMOmniChannel.com, online via the Online Radio Box or via Amazon's Echo, “Alexa. Open the FM Omni-Channel.” Use Bluetooth to connect to audio systems everywhere.

About TONE

As the innovation leader in personalized audio QR codes, TONE is a patented technology that instantly connects consumers to products, promotions or services through engagement and interactions with their favorite brands anytime, anywhere. By utilizing inaudible tones — across multiple marketing channels, devices and platforms whether it be mobile, tablet, computer, TV, radio — TONE delivers an integrated content experience regardless of the channel (broadcast, web, social, in-store, mobile, wearables, gaming and more). To read more about TONE, head over to our About Us page.

Contacts

Tom Webster, CEO & President, TONE, (702) 805-5600

Tracy V. Bell, CEO, FM Omni-Channel, (312) 523-5597