Turn Screens into Revenue Machines

Turning Your Screens Into Revenue Machines

Author: Nick Gargano

June 9, 2025

Advertising today is louder, broader, and more expensive than ever. Brands are spending billions across connected TV, digital signage, social media, in-stadium displays, and sponsored content. Yet for all the money and impressions, advertisers are still asking the same question: Did it work?

Despite increased efforts, traditional anti-piracy methods often lag the pirates themselves. The reality? Pirated content travels fast and identifying the source of a leak after the fact can be too little, too late.

The truth is, most advertising still relies on outdated metrics, such as impressions, estimated reach, or clicks, that don't directly tie back to revenue. In 2024 alone, U.S. connected TV ad spend is projected to hit $35.2 billion (Statista), but very little of that is measured by true engagement or conversion. Screens are everywhere, but most of them are passive. They display content, but they don't respond. They reach people, but they don't interact. At best, they spark curiosity. At worst, they become background noise.

At The TONE Knows Company, we saw this gap and built TONE Tags® to close it. Our patented technology uses inaudible audio signals embedded into any speaker, whether on TV, in stores, at stadiums, or through mobile apps, to trigger real-time engagement on a consumer's phone. There's no scanning, tapping, or using traditional QR codes. No friction. Just one moment of sound that delivers a direct response with a measurable outcome.

It's a small shift with massive implications. Suddenly, a stadium scoreboard isn't just a display, it becomes a direct response tool for sponsors. A TV commercial isn't just a 30-second message, it becomes a tap-to-buy moment. A retail playlist isn't just background music, it becomes a prompt for instant checkout, loyalty offers, or product discovery.

What makes this work is what advertisers care about most: attribution. With TONE, every interaction is tracked in real time. We know who engaged, when, where, and what happened next. Did they click? Redeem? Download? Purchase? That's the kind of data points we want and rarely get. Unlike many traditional methods, we're not guessing; we're showing results.

In fact, brands using TONE Tags during live activations have seen up to 37% higher engagement rates, all by simply layering our tech onto assets they were already using. No media overhaul. No new creative. Just smarter performance.

TONE doesn't replace your media strategy, it multiplies its value. Whether it's connected through TV, digital out-of-home, or in-venue activations, we make your existing assets measurable and actionable. And because we collect real-time, privacy-safe, zero-party data, we're also building long-term value beyond the campaign. Better targeting. Smarter segmentation. Future-proofed performance.

The industry doesn't need more screens; it needs screens that do more. Screens that convert. Screens that generate data. Screens that prove they're worth the investment.

That's what we mean when we say we're turning screens into revenue machines. So lets Turn Your Screens into Revenue Streams!

Nick Gargano is the Chief Revenue Officer of The TONE Knows Company. He helps brands, venues, and marketers turn every screen and speaker into a measurable revenue channel.