Digital Out of Home with TONE

DOOH Enhanced with TONE's Interactive Audio QR Codes

Author: Kevin Payne

March 10, 2025

In the fast-paced world of advertising, capturing and retaining the attention of potential customers is paramount. Traditional billboards have long been staples in digital out of home (DOOH) advertising, offering broad visibility. As the world goes digital, billboards have evolved into digital displays, hoping to captivate new customers. However, they lack the ability to engage directly with the audience. The advent of TONE technology is set to revolutionize the way brands interact with their audience, bridging the gap between static advertisements and dynamic customer engagement.

The Challenge with Traditional & Digital Billboards

Historically, billboards have been a one-way street in communication. Brands could showcase their products or services to a wide audience, but the interaction ended there. There was no way to know if the message resonated with viewers or to gauge their interest in real-time. This lack of interactivity has been a significant limitation, reducing the potential impact of these advertising investments.

However, data shows that billboards remain highly visible and effective. A survey revealed that 71% of consumers often look at the messages on roadside billboards (75Media). More importantly, 57% of viewers who see a digital billboard with directions to a nearby business visit that location within 30 minutes, and 93% of those visitors are likely to make a purchase (True Impact Media). These statistics highlight the potential of billboards, but they also emphasize the need for more interactive and actionable elements to maximize conversions.

How TONE Elevates Brand Engagement

The integration of TONE technology into advertising strategies offers a plethora of benefits for brands:

1. Increased Brand Exposure

By making billboards interactive, TONE increases the likelihood of consumer engagement, ensuring that more viewers interact with the content. Studies show that interactive advertisements significantly boost brand choice intention (PR Newswire). With TONE, an ad can move beyond a static display, capturing consumer interest and leading to multiple ad touches, increased brand exposure, and ultimately, more repeat customers.

2. Targeted Messaging

TONE allows brands to target their messaging more precisely. Unique "tones" embedded in various media enable brands to deliver content that resonates with specific customer personas, ensuring a more personalized advertising experience. This level of personalization is key, as engaging with branded event marketing experiences makes 74% of consumers more likely to buy the promoted products (Limelight Platform).

3. Actionable Analytics

Perhaps most significantly, TONE technology provides brands with valuable insights into actual engagement and consumer behavior. This data includes:

• Buying patterns
• Purchase intent
• Brand loyalty
• Influencer levels

By tracking these insights, brands can fine-tune their strategies based on real feedback, leading to stronger customer relationships and a higher return on investment. Research has shown that interactive banner ads lead to a 60.4% brand recognition rate, while non-interactive ads achieve only 21.3% (PMC). TONE provides brands with the tools to turn static billboards into data-driven, engaging experiences.

Real World Sucess with TONE Integration

TONE has tested and proven the transformative power of its technology. Case studies reveal that integrating TONE into advertising campaigns leads to notable increases in engagement, conversion rates, and customer loyalty. Unlike traditional billboards that rely on passive viewing, TONE’s Audio-Activated QR technology turns any setting into a dynamic marketing experience.

TONE's TONE-Tags can be detected by TONE-enabled devices in various high-traffic settings, including:

• Concerts
• Sports venues
• Shopping malls
• Public transit areas
• Radio broadcasts and more

By leveraging these spaces, brands can extend their digital reach beyond physical billboards, ensuring that their audience not only sees an ad, but interacts with it in real-time.

Implementing TONE in Your Marketing Strategy

For marketing professionals and brand managers interested in leveraging TONE technology, several best practices can help ensure successful implementation:

• Identify your target audience and design unique 'tones' that will appeal to their interests and preferences.
• Integrate TONE across various media channels for a cohesive and interactive marketing campaign.
• Use detailed analytics provided by TONE to continuously refine your approach and strengthen your brand’s connection with its audience.

Looking Ahead: The Future of TONE Technology

The potential for TONE technology in the advertising industry is immense. As brands increasingly seek innovative ways to engage with their customers, TONE represents a critical tool in the evolution of interactive advertising. The future will likely see even more creative applications of TONE, further enhancing the effectiveness of outdoor and multimedia advertising campaigns.

According to industry research, interactive elements in advertising significantly impact consumer decisions. With the rise of personalized marketing, brands that leverage interactive technology will have a competitive edge.

Engage with TONE Today

For brands eager to elevate their marketing efforts, exploring TONE technology is a step toward achieving deeper engagement and stronger customer connections. By transforming passive billboards into interactive platforms, TONE delivers a unique opportunity for real-time interaction, targeted messaging, and insightful analytics.

Start your TONE journey today and witness the transformation in your brand engagement strategies.

Conclusion

In an age where innovation defines brand success, TONE technology offers a pathway to stand out in a crowded market. Engaging customers through interactive advertisements not only elevates brand visibility but also builds a lasting relationship with the audience—a key ingredient in the recipe for brand loyalty and growth.