Digital Out of Home with TONE

DOOH Enhanced with TONE's Interactive Audio QR Codes

Author: Kevin Payne

March 10, 2025

It's critical to grab and hold on to potential customers' attention in the fast-paced world of advertising. Due to their widespread visibility, traditional billboards have long been a mainstay of digital out-of-home (DOOH) advertising. In an effort to attract new clients, billboards have changed into digital displays as the world becomes more digital. They are unable to interact with the audience directly, though. By bridging the gap between static ads and dynamic customer engagement, TONE technology is poised to completely transform the way brands engage with their audience.

The Challenge with Traditional & Digital Billboards

In the past, billboards have only been used for one-way communication. Although a large audience could see brands showcasing their goods or services, the interaction ended there. There was no way to measure viewers' interest in real time or determine whether the message struck a chord with them. One major drawback that has diminished the potential impact of these advertising expenditures is the absence of interactivity.

Data, however, indicates that billboards continue to be very effective and visible. 71% of consumers frequently glance at the messages displayed on roadside billboards, according to a survey (75Media). More significantly, 93% of viewers who see a digital billboard with directions to a nearby business are likely to make a purchase, and 57% of viewers visit the business within 30 minutes (True Impact Media). These figures show the potential of billboards, but they also show that in order to maximize conversions, more interactive and actionable elements are required.

How TONE Elevates Brand Engagement

The integration of TONE technology into advertising strategies offers a plethora of benefits for brands:

1. Increased Brand Exposure

By making billboards interactive, TONE increases the likelihood of consumer engagement, ensuring that more viewers interact with the content. Studies show that interactive advertisements significantly boost brand choice intention (PR Newswire). With TONE, an ad can move beyond a static display, capturing consumer interest and leading to multiple ad touches, increased brand exposure, and ultimately, more repeat customers.

2. Targeted Messaging

TONE allows brands to target their messaging more precisely. Unique "tones" embedded in various media enable brands to deliver content that resonates with specific customer personas, ensuring a more personalized advertising experience. This level of personalization is key, as engaging with branded event marketing experiences makes 74% of consumers more likely to buy the promoted products (Limelight Platform).

3. Actionable Analytics

Perhaps most significantly, TONE technology provides brands with valuable insights into actual engagement and consumer behavior. This data includes:

• Buying patterns
• Purchase intent
• Brand loyalty
• Influencer levels

By tracking these insights, brands can fine-tune their strategies based on real feedback, leading to stronger customer relationships and a higher return on investment. Research has shown that interactive banner ads lead to a 60.4% brand recognition rate, while non-interactive ads achieve only 21.3% (PMC). TONE provides brands with the tools to turn static billboards into data-driven, engaging experiences.

Real World Success with TONE Integration

TONE has tested and proven the transformative power of its technology. Case studies reveal that integrating TONE into advertising campaigns leads to notable increases in engagement, conversion rates, and customer loyalty. Unlike traditional billboards that rely on passive viewing, TONE’s Audio-Activated QR technology turns any setting into a dynamic marketing experience.

TONE's TONE-Tags can be detected by TONE-enabled devices in various high-traffic settings, including:

• Concerts
• Sports venues
• Shopping malls
• Public transit areas
• Radio broadcasts and more

By leveraging these spaces, brands can extend their digital reach beyond physical billboards, ensuring that their audience not only sees an ad, but interacts with it in real-time.

Implementing TONE in Your Marketing Strategy

For marketing professionals and brand managers interested in leveraging TONE technology, several best practices can help ensure successful implementation:

• Identify your target audience and design unique 'tones' that will appeal to their interests and preferences.
• Integrate TONE across various media channels for a cohesive and interactive marketing campaign.
• Use detailed analytics provided by TONE to continuously refine your approach and strengthen your brand’s connection with its audience.

Looking Ahead: The Future of TONE Technology

The potential for TONE technology in the advertising industry is immense. As brands increasingly seek innovative ways to engage with their customers, TONE represents a critical tool in the evolution of interactive advertising. The future will likely see even more creative applications of TONE, further enhancing the effectiveness of outdoor and multimedia advertising campaigns.

According to industry research, interactive elements in advertising significantly impact consumer decisions. With the rise of personalized marketing, brands that leverage interactive technology will have a competitive edge.

Engage with TONE Today

For brands eager to elevate their marketing efforts, exploring TONE technology is a step toward achieving deeper engagement and stronger customer connections. By transforming passive billboards into interactive platforms, TONE delivers a unique opportunity for real-time interaction, targeted messaging, and insightful analytics.

Start your TONE journey today and witness the transformation in your brand engagement strategies.

Conclusion

In an age where innovation defines brand success, TONE technology offers a pathway to stand out in a crowded market. Engaging customers through interactive advertisements not only elevates brand visibility but also builds a lasting relationship with the audience—a key ingredient in the recipe for brand loyalty and growth.