TONE Announces a Broadcast Partnership with The FM Omni-Channel/95.1 FM Chicago Radio Station
TONE announced a partnership with The FM Omni-Channel (aka 95.1FM Chicago) to enhance digital engagement through the broadcaster’s mobile app.
Author: Fred Armstrong
October 13, 2023Driven by a myriad of factors, our world is steadily becoming a 'self-service' marketplace. From grocery store checkout to online driver's license renewal to DIY videos - the trend is clear. Good, bad, or indifferent, customers tend to accept the changing landscape, and for the most part, embrace it. Self-service allows for a modicum of privacy, and the ability to move forward at one's own pace.
At TONE, we know that many of our customers using TONE's Audio-Activated QR to trigger content in smart devices would prefer to embed our high-frequency TONE Tags into their audio and video media clips at their own shop, and on their own timeframe. But the challenge in that worthy endeavor was developing a system to automate a complex audio mixing and mastering process involving specialized skills, expensive and proprietary tools, and a whole lotta time.
For some of our customers in the advertising, music, entertainment, and industrial media production industries, the thought of releasing their 'final cuts' to us for a 're-mix' gave them pause. And there was little interest in training production personnel to properly embed our patented technology during the primary production process. For other clients with finished media (such as agencies and distribution companies) - downstream of the production process – the same hesitations prevailed. To that end, we set out to develop the TONE Auto Encode Suite – an easy-to-use, internet-based self-service utility that preserves the audio integrity of the original media and embeds TONE Tag audio fragments expertly.
Utilizing AI-powered TONE Automix technology, anyone – regardless of audio skill - can easily add TONE Tags to any audio or video media with a few simple clicks. Responding to user-selected parameters, the AI engine automatically determines the proper placement, volume, pan and dynamic processing to execute a perfect mixdown and deliver the finished media to any destination in minutes – dramatically reducing turnaround and delivery time.
The audio system couples with automated tools to upload deliverable content and device instruction sets – creating a seamless, self-service model that allows our customers to take control of the entire process.
TONE will always offer full service for those who so desire. For TONE customers requiring a self-service solution, the TONE Auto Encode Suite is just the ticket in this 'DIY' world.
Contact us today to schedule a demo and see how TONE's Auto-Encoding Suite can benefit you today!
Integration with TONE was designed to be quick and frictionless! Watch our demo to see just how easy it is.