Keith Purcell

Senior Vice President, Business Development

Keith Purcell leads TONE's Business Development Team, working with clients to build brand engagement monetization between their products/services and consumers/advertisers/sponsors. Keith is focused on developing robust, first-party data platforms, increasing the value relationship between clients and their customers, and pursuing new, innovative technologies for possible partnerships.

His experience consists of progressive leadership responsibilities with Marriott International, New York Life Investment Management, Visit Austin, iBAHN Technologies, La Corsha Hospitality Group, Compass USA, and Purcell Consulting Group LLC. Throughout his career, Keith's responsibilities have included business development, sales, marketing, finance, and operations. He is currently involved with several ventures, including commercial kitchens, sports wearables, retail technologies, and commercial real estate.

Keith graduated from the University of Massachusetts at Amherst Hotel School with a minor in Finance. In addition, he attended the Executive Education Programs at the University of Virginia—Darden School of Business and the University of Texas—Austin McCombs School of Business.

He resides in Austin, Texas with his wife Sai. They enjoy travel, especially to Asia. Keith is also on the advisory boards for the Texas Food and Wine Foundation and Lone Star Paralysis Foundation.