Changing the Automotive Industry with TONE

From horse and carriage to cars today, the automotive industry has been innovating faster than we can truly comprehend. Your vehicle is now an extension of your personal space. It allows us to travel all over the world, listen to music, connect with friends and family, and much more. As we spend time in the industry, it becomes clear that there are many opportunities to continue to enhance the experience from the factory to your garage and on the road. TONE is changing the way we interact and experience vehicles.

Challenges in the Automotive Industry

With rapid expansion and innovation, come many challenges. As consumers become accustomed to more features and technologies making their lives easier, the same expectation exists within the automotive industry. With the expectations rising, many challenges become apparent:

  • Connectivity between the vehicle and rider is limited to Bluetooth or direct connections
  • Personal settings are not transferrable between vehicles requiring repetitive set-up
  • Dealer inventory availability and new vehicle locators are limited to manual intervention
  • Limited ability to integrate with the infotainment systems

Innovation in the Automotive Industry with TONE

It's important that the manufacturers, dealerships, and customers are all given an experience that is truly optimized for them and their needs. From tracking inventory to delivering vehicles to taking ownership and making them yours, TONE provides a unique value proposition.

  • Complete connectivity with your vehicle, including transferable personal settings via TONE
  • TONE-enabled infotainment systems create an immersive experience with the riders and their surroundings
  • Detailed insight into inventory and real-time tracking of parts and new vehicles from the floor to the dealership

Leverage the TONE Advantage

As innovation continues and customers become accustomed to getting more technology and interactive experiences, the automotive industry will need to continue to evolve. TONE opens the door for a one-of-a-kind experience tailored to the individual, not the masses.

We have seen so much happen in the automotive industry over the last decade alone. From small radios in the dashboard to large infotainment screens in the car, the opportunity to engage your customers is limitless. TONE allows you to create a unique and personalized experience, from real-time tracking of your new car as it gets delivered to transferring personal settings, like your seat, mirror, and radio settings. TONE is changing the way we handle the individual experience.

Tom Webster, CEO, TONE

Automotive Industry Facts

Leveraging TONE enables you to make a substantial impact to an extremely large and ever-evolving industry.

$104.1 Billion

Market Value

The market value of the US car and auto manufacturing market is $104.1 billion in 2023.

55.8 Million

Cars Sold

In 2020, it is estimated that roughly 55.8 million personal use vehicles were sold globally.


US Households

91.5% of US households reported to having access to at least one vehicle for personal use.