How it WORKS
How does TONE Work?
TONE can be delivered either digitally or physically. In a digital implementation, a TONE-Tag is layered into any broadcast, song or podcast, live performance, interview, website, in-venue PA system, or virtually any medium with sound. For physical spaces, specialized TONE-Emitters—very small, battery-powered transmitters—emit TONE-Tags up to 50 feet, perfect for use in a department, store shelf, display, or signage. Once the TONE-Tag is perceived by a mobile device, it triggers the consumer’s mobile phone and delivers content.
Why TONE Over Other Audio Tech?
- Easy to use and integrate into marketing campaigns.
- 100% passive and doesn’t require the user to “do” anything to work.
- Does not require expensive hardware, network connectivity, or other costly investments to implement.
- Not restricted to physical areas—it can go where beacons can’t reach.
- Ensures user privacy by only listening for Tone-Tags and never recording anything.
No Infrastucture to Buy
Our technology can be tied to any app and doesn’t require added hardware or infrastructure investment.
Multi-Use
TONE easily integrates into any marketing channel. Broadcast ads, in-venue music, social media, websites, and any medium with sound can utilize TONE.
Real-Time Communication
Reach mobile users anytime they interact with your brand, not just when they’re in your store or venue!
TONE-Tags are strategically placed in any physical location or signal enabled device. Once the TONE-Tag is triggered, it is perceived by a mobile device and a graphic ad instantly appears in front of the consumer.
